This might be a little embarrassing for me, but there were a couple things I think that are marketing genius on the part of Innova. First thing they did to suck me in . . . well they produce a product in nice smooth but grippy plastic that is fun to hold, and even more fun to throw. They rpoduced them in bright colors (ok I’ll admit it, pretty might be a better word to describe how I felt when looking at the discs for the first time). Finally they named all their discs after an animal or mythical creature (Orc, Valkyrie, Archangel, and even a Roc. Who here has ever heard of a Roc? Go to your World of Warcraft game and ask a bunch of Orcs, I bet they all know what a Roc is.). Then they took it a step further and produced a pamphlet (Check this page http://innovadiscs.com/discs/disc-comparison.html for an understanding of what I am discussing) of all of these discs explaining how they are supposed to fly. Each disc has 4 numbers relating to 4 different flight characteristics. These metrics were the first step in me understanding the discs and their characteristics. The four characteristics that define a disc are Speed, Glide, Turn, and Fade. Each different combination creates a different disc and it will do different things. So of course the first logical step, BUY ONE OF EACH! I did virtually that by buying a bunch of Ebay auctions loaded with a good variety of different discs. I ended up with probably 100 discs (so much for a sport being just about free) in a matter of just a few weeks from throwing a disc for the first time. Now while I didn’t buy them from Innova directly, this move pretty much solidified my allegiance to their brand. Well done Innova, well done, you got me! I still only have a handful of discs from other brands because I cannot simply compare the flight ratings to what Innova had presented to me, and most of these discs came from tournaments, the rest from finding them on the course. So Innova marketed itself to me by giving me more metrics and order and classifications to help me wrap my head around their discs. As I have already stated in the past, this is clearly the way to my heart, provide me with order and allow me to measure things against other things and I will always be a happy man! Perhaps I got this from my father who owned his own business as a distributor for quality control guaging. His business was selling tools and equipment with very fine measurement ability. I guess I inherited that skill from him, Thanks Dad!